“So when we started to talk about things like the attention economy, and how it could really have an impact on advertising that was fully understood right through from commercial to procurement, through to the marketing sides of the business.” “This was clear in the pitch process where it was clear that the marketing and procurement teams worked closely together,” said Amanda Morrissey, global client and brand president at iProspect. Nevertheless, everything the advertiser is working toward with iProspect is rooted in how it can spend its dollars more wisely. On the contrary, cost was one of several criteria including scale, business intelligence and commerce. That’s not to say the pitch and subsequent decision were purely procurement driven, said Mertsola. Get immersed in the action with the best console-quality FPS graphics featuring stunning visuals and effects.“We run a quite tight ship here at Carlsberg,” Mertsola said in reference to the long shadow the company’s procurement team cast over all its spending.Pick up and play with groundbreaking, intuitive shooter controls that are perfectly designed for an FPS game.Customise your Agents with cosmetic skins featuring unique designs and weapon camos.Compete in ranked seasons and get promoted to higher leagues where the warfare hits new heights of online action! Earn free prizes and prestigious rewards.There’s multiplayer action around every corner. Go for the kill as you battle across 6 distinct maps ranging from close-quarters to long-range warfare.Host Live Tournaments with custom lobbies, spectator mode, and in-game prizes!.Create or join a clan to connect with players from around the world.Play as 17+ specialised Agents, each equipped with unique guns and abilities!.
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